![]() The second one is content marketing.Īfter all, content marketing is just solving the same problems that your product solves through media you create and promote. ![]() The first one is mobile, and all the social networks that are built on that mobile experience. Over the last couple of years, there have only been two places that have gotten the attention of consumers. Your leads, your customers they need to consume your content. So while some companies focus around getting as many impressions as possible on their banner ads, great marketers focus on attention. ![]() For consumers to get excited about something, for a potential customer to be compelled by something it comes down to attention.
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